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WORK IN THE OPEN

Built to reach people.
Measured to learn.

The systems, the experiments, and what happened when we put them to work.

Five stories. Reported reach, documented builds, and early campaign results. Each number comes with its context.

CONTENT DISTRIBUTION

The clipping experiment

Finding the source is only the beginning. This build connects discovery, clipping, review, branding, and delivery.

Build + reported reachRead the story ↗

SOCIAL INTELLIGENCE

Social research → creative

A research library that turns public content into patterns, briefs, and better-reviewed scripts.

Research + production buildRead the story ↗

AUTOMATED CAMPAIGNS

Good Years ad testing

Generated creative, a working storefront, and Whop-managed ad testing for a small-budget dog-brand experiment.

Small-budget demand testRead the story ↗

PARTNER RESEARCH

Partner discovery pipeline

A repeatable way to gather and enrich potential partner records before outreach.

Discovery buildRead the story ↗

EXPERIMENT / LESSONS

The 15-ad experiment

An automated creative test for The Peptide App, and what the downstream numbers made clear.

Completed experimentRead the story ↗