Hey 
I'm Ben
GTM Engineer & hot chip addict.
Building automated business and distribution
systems with Tony. Sharing it all.
A few things I'm into. Grab one and give it a toss.
Use the arrow keys or space to bounce a focused pill.THE APPROACH
Automated business and marketing builds, experiments,
and the lessons along the way.
THE PERSON BEHIND THE LOOPS
I'm Ben. Over the past five years, I've built and run multiple businesses and side projects. I started out as an engineer. As AI took on more of the coding, I had more time to focus on how those businesses actually grow.
Then Hormozi bullied me a little, and he had a point. I was spending all my time optimizing AI workflows and building products. I could do ten times the work I used to, but I still wasn't making money.
So now I'm focused on distribution. Tony and I build systems that generate and test campaigns across platforms, use results to improve SEO and AI search visibility, find potential partners through social data, and build affiliate networks. The stuff that gets products in front of people and turns attention into revenue.
I'm sharing what we build, what works, and what we have to rethink along the way.
A little more about me ↗