CAMPAIGN TESTING / CAMPAIGN AUTOMATION
Four ad concepts. Tested with a real audience.
For a consumer product, we connected the creative pipeline to a working storefront and live campaign. The system takes concepts through production, launch, measurement, and the next test.
Create
Generate distinct creative directions and prepare the campaign assets.
Explore the workflow.
The campaign is part of the product
A strong creative needs somewhere useful to send people. We built the assets, storefront, and tracking together so the test could follow the journey beyond the click.
Build the testing workflow
Production and campaign setup are repeatable. The creative can change without rebuilding the process around it. That is the part we wanted to get right: a system we can keep testing through.
Measurement notes
This case describes a live demand test. Cart activity and leads are measured separately from paid purchases.
creative variants: Tested in the initial live campaign.
connected stages: Creative, launch, measurement, and iteration.
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